Mexico excellently closed its participation in the most important international tourism fairs of 2025, consolidating its global position through the Mexico Pavilion, operated, designed and marketed by CREATURISM. This global route strengthened the country's presence in strategic markets in America, Europe and Asia, projecting a professional, competitive and culturally representative image.

Throughout the year, the Mexico Pavilion was present at 12 high-impact international fairs: ANATO (Colombia), ITB Berlin (Germany), WTM LATAM (Brazil), IMEX Frankfurt (Germany), FIEXPO (Latin America), IFTM Top Resa (France), JATA (Japan), FIT (Argentina), IMEX Las Vegas (United States), TTG Rimini (Italy), WTM London (United Kingdom) and IBTM (Spain).

During these meetings, Mexican destinations and companies showcased their tourism diversity through dynamic exhibition spaces and activities designed to generate high-value business links.

According to CREATURISMO, Mexico's presence at these fairs achieved significant results:

• 1,942 m² of cumulative exposure, distributed in functional, attractive pavilions that represent the national identity.
• 277 exhibitors, among destinations, companies, service providers and specialized agencies that showed the competitiveness, innovation and richness of the Mexican tourist offer.

These achievements reflect CREATURISMO's technical and strategic capacity to optimize spaces, integrate the national industry and ensure a cohesive and modern pavilion at each fair. The coordination included design and assembly, commercial agendas, promotional activations and effective management with organizers, embassies and international partners.

Mexico's presence in America, Europe and Asia reaffirmed the importance of positioning the country in high-value markets.
In América, participation made it possible to strengthen connectivity and expand regional alliances.
In Europe, one of the markets with the highest average spending, highlighted the interest in premium experiences, culture and nature.
In Asia, Mexico continued to gain ground among high-value travelers attracted by its authenticity, cuisine and cultural richness.

The close of 2025 marks the beginning of a decisive year for the national tourism industry. In 2026, Mexico will present the largest pavilion in America at FITUR, the leading global tourism fair, which will once again be designed, managed and marketed by CREATURISMO. The country will also host for five years the new ITB Americas Fair, to be held in Guadalajara, Jalisco, strengthening its role as the epicenter of B2B tourism in the continent.

These efforts consolidate CREATURISMO as a fundamental pillar in the international promotion of Mexico, promoting initiatives that increase the country's visibility and strengthen its presence in the most important tourist showcases in the world.