USA

The Dallas–Houston Road Show, organized by CREA TURISMO, brought together 181 specialized buyers (94 in Dallas and 87 in Houston), who participated in strategic presentations and networking sessions with Mexico's tourism offerings. Among the buyers were key agencies in the Hispanic market such as American Airlines Vacations, Travel By ish, Time to Relax Travel, Latino Travel, Dream Travels Agency, Mundo Tours, and AAA Travel Services.

On the Mexican side, the delegation was led by the Tourism Innovation, Sustainability, and Professionalization Unit and its General Director, Mr. Miguel Aguiniga with the participation of Puebla, Colima, Nayarit, Guanajuato, Mexico City, the Mayan Train, and the Mundo Maya Group, presenting the diversity of experiences that consolidate Mexico as a cultural, innovative, and competitive destination in North America.