With the participation of 231 international buyers, the first block of the Meet Mexico Road Shows 2025 program, an initiative organized by CREATURISM with the support of the Department of Tourism, whose headquarters were Chicago, United States, and Toronto, Canada.

The central objective of the event was to project Mexico's tourism offer in strategic markets in North America, highlighting experiences of adventure tourism, wellness, luxury, Magical Towns and national cuisine. During the tour, strategic presentations were held, sessions of Networking structured and product exhibitions, all with the purpose of generating business alliances that promote the arrival of international visitors.

The relevance of the meeting was evident with the participation of key players in the sector, including Travel 100 And Internova Travel Leaders Group in Chicago, as well as West Jet And SUNWING, the main Canadian tour operator, in Toronto.

For Rodrigo Hurtado, chief operating officer of CREATURISMO, the results speak for themselves:

“The enthusiasm shown by buyers in both markets reaffirms Mexico's position as a priority destination in the United States and Canada. This first stop leaves us with very positive results and great expectations for the next matches.”

The tour is part of the international promotion strategy towards 50th Tianguis Turistico 2026, to be held in Acapulco, Guerrero.

The next destinations of Meet Mexico Road Shows 2025 they will be:

Dallas and Houston: September 9 to 13

San Francisco and Los Angeles: October 7 to 11

Montreal and New York: From November 10 to 14

With this tour, CREATURISM reaffirms its commitment to taking the Mexico brand beyond borders, strengthening the value chain of the tourism sector and opening up new opportunities.