The Ministry of Tourism (Sectur), in collaboration with CREATURISM, began an international tour to promote tourism in Chicago and Toronto, with the objective of boost visitor flows, generate business agreements And diversify the national tourist offer in the two most important issuing markets for Mexico: United States and Canada.

The works are headed by Miguel Aguiñaga Rodríguez, head of the Tourism Innovation, Sustainability and Professionalization Unit, who held meetings with hotel investors, consuls and leading businessmen in the tourism industry. During the meetings, we analyzed the trends in bilateral tourism relations, the priority projects, and were explored collaboration schemes Heading to the FIFA World Cup 2026, according to a statement from the Sectur.

In the framework of the Roadshows, the Mexican delegation seeks cement alliances of high commercial value with airlines and travel companies. In Chicago, meetings were scheduled with representatives of Apple Leisure Group, American Airlines, Aeromexico, United Airlines and Delta Airlines. While in Toronto, the meetings included provincial businessmen and representatives of Destination Toronto.

One of the key moments was the announcement of a agreement between the state of Sinaloa and Aeromexico Canada, in order to Strengthen air connectivity and expand access routes for international travelers.

The tour, organized by CREATURISM, is part of the platform Meet Mexico Roadshow, which is integrated with Tianguis Turistico 2026, an event that will celebrate its 50th anniversary with the unprecedented participation of international exhibitors. This initiative represents a strategic commitment to consolidate Mexico as North America's leading destination, taking advantage of the fact that 66.8% of tourists coming to the country come from the United States